Our Story

Started by a mom of two in Atlanta, Georgia, Generation For is an advocacy-based apparel brand that stands FOR a safer, more inclusive world for our kids to grow up in.

With the longterm goal of supporting a variety of causes, proceeds from our first line will support Gun Reform advocacy groups, including Moms Demand Action.

Every purchase is shipped with a pre-stamped letter to a local, state or federal representative - asking for ACTION on behalf of the next generation.